Rare disease Product Launch
Gaucher disease type 3 is a rare, progressive condition with both systemic and neurological manifestations. Until now, available therapies have only addressed the systemic side of the disease.
Product X is set to launch as the first-and-only treatment for the neurological symptoms of GD3, introducing something previously unheard of in GD3 care: neurosystemic control.
Partnering with an art director, I wrote the copy and co-developed the core campaign concept and activations.
Year
2026
Client
Sanofi
Unbranded HCP Campaign Concept
Many physicians believe that slightly above-goal LDL-C levels are a non-issue—that “close enough is good enough”. However, when patients remain above goal, they also remain at risk for preventable cardiovascular events.
Merck requested an unbranded campaign designed to shift complacency to action by underscoring the importance of treating high LDL-C levels.
I wrote the copy for this concept and partnered with an art director to develop the core idea.
Client
Merck
Year
2025
Young Lions Competition
The Young Lions Competition, part of the Cannes Lions International Festival of Creativity, is a contest for creatives under 30 to respond to a non-profit brief with a bold, innovative idea.
This digital-led campaign encourages millennials and Gen X to donate to Save the Music, an organization dedicated bringing music education to schools in underprivileged communities.
Our insight: many of the most legendary artists came from underprivileged backgrounds. By showing them as children, this campaign reminds our audience what’s possible when every kid is given a chance.
I partnered with an art director to create this concept board.
Client
Save the Music
Year
2026
